← Sasha Payton
Strategy & Consulting — 2023 — Present
Creative Operations and Production Lead
Julia Lang Worldwide, New York, NY
Lead creative operations and production for Julia Lang Worldwide, executing brand partnership campaigns for global clients including PUMA, Under Armour, and others, managing logistics, timelines, and on-the-ground execution across multiple concurrent projects.
Build visual decks, presentations, and campaign materials supporting client strategy and performance reporting, contributing strategic input on pitch development.
Design and produce personalized print materials for talent and influencer gifting.
Maintain project schedules, documentation, and workflow systems to support efficient execution and coordination across every phase of a campaign, from planning through delivery.